The Alannah & Madeline Foundation is inviting the community to be part of something truly special this September and Alannah & Madeline Day, Thursday 18 September.
This year, the Foundation is excited to grow the impact of Alannah & Madeline Day with the launch of the Purple Picnic – a fundraising initiative inviting the community to come together and raise vital funds for children escaping violence.
Host a Purple Picnic to bring love, comfort and Buddy Bags to children escaping violence
Every day, 32 children enter emergency care in Australia because they’re at risk of serious harm or have no safe place to live. Many of these children flee with nothing but the clothes on their backs.
The Alannah & Madeline Foundation provides Buddy Bags packed with essentials, including brand-new PJs, toiletries and a cuddly teddy to comfort children during their first nights in care.
But sadly, one in two children miss out on Buddy Bags due to a lack of funding.
By hosting a Purple Picnic and raising funds this September, you can help ensure every child in emergency care gets a Buddy Bag and the love and care they deserve.
How does it work?
Registering for your Purple Picnic and making a difference for children is easy as pie.
Whether you host in a park, the office, or your own backyard, your Purple Picnic will help spread love, safety and comfort.
1. Sign up and pick your picnic date
Choose to host on Alannah & Madeline Day or anytime during September – and invite your friends, family, or colleagues to join in the fun.
2. Claim your free host kit
Download your free host kit with decorations, recipes, and activities – everything you need for a perfect picnic
3. Raise funds and have fun!
Plate up, have fun, and picnic with purpose as you raise vital funds to help comfort children in emergency care.
Anna Simon joins as Purple Picnic Ambassador
The Foundation is thrilled to welcome Anna Simon as an Ambassador for our inaugural Purple Picnic.
Anna Simon is a Sydney-based home cook, second-generation Calabrese Italian-Australian, mum of two boys, and someone who believes deeply in the power of food to bring people together.
Over the years, Anna has shared her love of Italian food and culture on platforms like The Chef’s Line and Dishing It Up on SBS, as well as regular cooking segments on Channel 7’s Sunrise and The Morning Show.
Anna shared, “Being involved with the Alannah & Madeline Foundation means so much to me. I want to help shine a light on the work they do supporting children affected by violence and trauma, and I want to do it through what I know best – the warmth of food.”
Register today
Sign up online to receive your free digital host kit, packed with printable decorations, delicious recipes, fun-filled activities, and everything else you need for your Purple Picnic!
And when you kickstart your fundraising with a $55 self-donation, we’ll pop a limited-edition tea towel in the post for you, featuring heartwarming drawings by children.
Register to host your own Purple Picnic and bring comfort to children escaping violence.
