Our Strategy
Through care, prevention and advocacy, we fight for the right of children and young people to be safe, so their future is strong. Read more about our ambition plans and our five Big Gets.
Twenty-five years ago, Walter Mikac AM established a foundation on the belief that “all children should have a safe and happy childhood without being subjected to any form of violence.”
What is remarkable is that he did this in honour of his daughters, Alannah and Madeline, who were killed alongside their mother in an unspeakable act of violence one year earlier.
Today, through this strategic plan, we honour our founders and the impact the Alannah & Madeline Foundation has made as we set out our vision for the future.
Our 2022-2025 Strategic Plan will guide us in our work, together.
We uphold the rights of children and young people to be safe.
The right to be safe at home, at play and at school.
The right to be seen and heard, and valued.
The right to go online without abuse.
The right to go to sleep without fear.
The right to heal. The right to grow.
And sometimes, the right to the unconditional love of a teddy bear when needed most.
We fight for these rights not just because children are precious, but because only when children and young people are safe can they also be happy, hopeful and strong.
Only when they’re safe is their best future possible.
What we've accomplished...
We have made significant progress over the last 25 years, but we know there is still work to do.
Our impact
25 years of keeping children safe
Our reach
3 million children and young people reached... and why we need to do more
After 25 years, the challenges facing children and young people may have changed, but our mission has not.
We fight for their right to be safe, so their future is strong.
The work before us
Our work continues today through care, prevention and advocacy – from supporting children experiencing family violence to educating communities about online bullying and fighting for the rights of children and young people.
Over the next four years, we will focus on five 'big gets'
Big Get 1: We will support children to recover and heal from trauma
Big Get 2: We will empower positive digital citizens
Big Get 3: We will realise Dolly's Dream to change the culture of bullying
Big Get 4: We will uphold the right of children and young people to be safe
Big Get 5: We will learn, adapt and grow
